Problem Solver & #UX Designer @Amazon. #Foodie & #YelpSeattleElite. Aspiring #WorldTraveler. Bubble tea lover. Constantly inspired.
…rted to realise that data alone can’t answer all the questions they need answered. Booking.com put “Informed by data, driven by empathy” in their design guidelines. We’re following in that direction at Auto Trader where we changed “dat…
Powerful changes are motivated by powerful reasons. The more powerful the reason, the more irresistible the change.
… too far. We’ve stamped out the differences, removed the affordance and made a dishonest interface. Consistency is not about making different things the same. It’s about making the same things the same.