Hair fixative polymers find application in hair styling products such as hair gels, hair creams, hair sprays, hair mousse and various other hair styling products. The global hair fixative polymer market is projected to cross 29,000 metric tons by 2022,” according to recently published TechSci Research report.
North America is the largest consumer of hair fixative polymers in the world due to robust demand emanating from the region’s hair services industry. Continuing progression of the men’s grooming market in North America is also fuelling the consumption of hair styling products, resulting in higher demand for hair fixative polymers. Moreover, growing research and development activities in the region by hair fixative polymer manufacturers to cater to varied customer needs is expected to positively influence the hair fixative polymers market in North America over the next five years.
DOW Chemicals Company, AkzoNobel NV, Ashland Global Holdings Inc and BASF SE are the largest players in the global hair fixative polymer market. Other leading players operating in the market include Eastman Chemical Company, Evonik Industries AG, Mitsubishi Chemical Holdings Corporation, Miwon Commercial Co Ltd, Nexeo Solutions Inc, among others.
Hair fixative polymers manufacturers are increasing their focus on formulating hair fixative polymers that do not have any chemicals side effects on the hair and are able to retain the hairstyle even under extreme climatic conditions. This customization in hair fixative polymers is enabling the major players in boosting their sales in the global hair styling products market.