Outrage Over Subway’s Insensitive Sign Referencing Titan Sub Tragedy

The Worldwide Forums
2 min readJul 7, 2023

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Subway faces backlash and criticism after a store sign in Georgia displayed a message making light of the Titan submersible implosion that resulted in the loss of five lives. The sign, which read “Our subs don’t implode,” was widely shared on social media, with many expressing their disapproval and calling it distasteful. Local news agency WTOC reported that the sign was visible along U.S. Highway 21 and received numerous negative comments.

Upon contacting the Subway location, the sign was confirmed to have been removed, and a store manager provided no further comment. A spokesperson for Subway emphasized that such comments have no place in their business. The incident caught the attention of Timothy Mauck, a resident of Brooklet, Georgia, who noticed the sign while driving and took a picture of it. Mauck expressed his disappointment, considering the sign disrespectful and inappropriate, particularly for the families affected by the tragedy.

The Titan sub tragedy, which involved a submersible that imploded during a dive to explore the Titanic shipwreck, sparked a wave of morbid humor and jokes related to wealth disparities. It was revealed that the passengers on board had paid a significant amount to tour the shipwreck, adding to the sensitivity of the situation. The search for the missing OceanGate submersible, named Titan, garnered international attention as efforts were made to locate the vessel before the limited oxygen supply ran out. The wreckage was eventually found in the northern Atlantic, and it is believed that the sub imploded, resulting in the loss of lives, including OceanGate’s CEO, members of a prominent Pakistani family, and other individuals.

The incident at Subway serves as a reminder of the importance of sensitivity and respect, especially when referencing tragic events. It highlights the need for businesses to carefully consider the impact of their messaging and avoid making light of serious situations. Respectful communication and empathy should always be prioritized, keeping in mind the potential emotional impact on those affected.

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