Jim WorlundinSuper Dope BrandsWhen do cannabis brands need to rebrand?Staying relevant requires constant work at the brand level. Sometimes it’s evolutionary. Sometimes revolutionary.Jul 3, 2019Jul 3, 2019
Jim WorlundinSuper Dope BrandsTo stick in your customer’s head, you must first understand how they think.Consumer targeting and segmentation are at the heart of good brand building & provide a focus for all marketing activities.Jun 7, 2019Jun 7, 2019
Jim WorlundinSuper Dope BrandsImplicit codes for cannabis designWhat is your brand actually communicating?Jun 7, 2019Jun 7, 2019
Jim WorlundinSuper Dope BrandsStay in your lane BDS, this report is full of sh*t.Yes, flower is a commodity. So are tobacco, cocoa, coffee, vodka, and water. A well-managed brand can absolutely differentiate.May 14, 2019May 14, 2019
Jim WorlundinThe Supplement SupplementPost-Peak Craft Beer: What design is saying about the beer shelf.The dynamics of the beer space are changing. What can we learn from the design changes from the big brewers?May 13, 2019May 13, 2019
