Wouter Boon

Brand strategist, avid blogger and author of Defining Creativity (http://www.definingcreativity.com )

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Brainstorming on your own

By connecting ‘remote associations’ Seenapse is the first step towards the digital brainstorm

Wouter Boon2 min read

Can you make the logo smaller?

Why it didn’t surprise me that Abercrombie & Fitch is downsizing its branding

Wouter Boon4 min read

The global coffee house

Five positive influences of social media on creativity

Wouter Boon6 min read

Durable innovation

Since not every CEO is as visionary as Tesla’s Elon Musk, patent laws should be ‘softened’ and thus reformed in favour of a more durable world.

Wouter Boon3 min read