Wouter BoonShell’s looming Kodak momentHow the trend towards renewable energy disrupts Shell’s core business and why the company should quickly reinvent itselfMay 28, 2016May 28, 2016
Wouter BoonThe virtue of ignoranceCreative value, experts and motivation; the lessons to be learned from Alejandro González Iñárritu’s BirdmanFeb 20, 2015Feb 20, 2015
Wouter BoonCreative MadnessHow music celebrities struggle with stardom, mental disorders and drug abuseJan 15, 2015Jan 15, 2015
Wouter BoonThe road to singularityA model predicting terrorist behaviour reveals the first step towards creative artificial intelligenceDec 19, 2014Dec 19, 2014
Wouter BoonCan you make the logo smaller?Why it didn’t surprise me that Abercrombie & Fitch is downsizing its brandingSep 4, 2014Sep 4, 2014
Wouter BoonThe global coffee houseFive positive influences of social media on creativityAug 25, 2014Aug 25, 2014
Wouter BoonDurable innovationSince not every CEO is as visionary as Tesla’s Elon Musk, patent laws should be ‘softened’ and thus reformed in favour of a more durable world.Jul 13, 2014Jul 13, 2014
Wouter BoonBrainstorming on your ownBy connecting ‘remote associations’ Seenapse is the first step towards the digital brainstormJun 1, 2014Jun 1, 2014