WoV Labs partners with Empoli FC to elevate the fans experience through tokenization
Over the last 50 years, technology has increasingly made an impact on the sports industry, urging organizations to break free from their comfort zones and rapidly integrate innovations to enhance data analysis, sports performance, and, most importantly, fan engagement.
The fusion of technology and sports has sparked some of the most exciting advancements of our time: from early televised games to today’s high-tech wearables or AR experiences, each stride has promised to push the boundaries of what’s possible in both athletics and fan experiences, reshaping how we engage with our favorite games.
Today, we’re propelling the combination of sports and technology to the next level with the introduction of our tokenization solutions to Empoli FC, a globally recognized team from Serie A. This partnership aims to revolutionize the interaction between the club and its fanbase through phygitals, taking real-world fan engagement to a whole new level.
WoV Labs teams up with Empoli FC to bring tokenization to Serie A
In an exciting collaboration, Empoli FC, a mainstay of Italian football with a history dating back to 1920, has teamed up with Wov Labs to redefine the fan experience. By integrating tokenization technology as a pioneer of web3 in the sport industry, the club aims to lead the way in sports tech in the Italian market, offering fans a fresh way to connect with the team and enhance their overall experience.
Starting from the upcoming season, every jersey produced by Empoli FC will feature Wov Labs smart tags embedded in the fabric. Each tag will be linked to a unique Digital Passport of the item, stored on the blockchain, and bound to a unique NFT. This combination of technologies will bring a new way to ensure Authenticity and Ownership, giving fans an unprecedented level of interaction.
With a simple tap on the smart tags, supporters will be able to unlock exclusive content and immerse themselves in the world of Empoli FC like never before. The unique Digital Passport will take the fans behind the scenes to discover more about their unique item, providing security on the authenticity of the jersey and all the details regarding the production and the model, as well as sustainability values.
Moreover, fans will also be able to claim ownership of their cherished memorabilia through the unique NFT linked to the item, allowing them to bridge the physical item to its digital twin, and opening up a whole new world of interaction leveraging web3 tools.
To make the whole experience completely seamless, all jerseys will be tokenized on the VeChain blockchain, allowing the organization and the fans to avoid any friction related to the interaction with the blockchain.
Leveraging Tokenization to activate Fan Experience 3.0
With the integration of tokenization technology at Empoli FC, the possibilities for enhancing fan engagement and loyalty are basically boundless. Through our innovative Digital Passport, fans will gain unprecedented access to exclusive content and VIP experiences, fostering a deeper connection with the club. Whether it’s virtual meet-and-greets with players or special experiences reserved to members of the digital club, tokenization will enable Empoli FC to bring fans closer to the action like never before.
Imagine a scenario where fans proudly wear the shirt of their favorite soccer player at the stadium and are rewarded with exclusive discounts or special offers when that player scores a goal. This innovative approach not only enhances the matchday experience but also strengthens the bond between fans and their beloved club, transforming jerseys into objects of genuine value, capable of rewarding fans over time.
In addition to improving fan engagement and optimizing operations, tokenization opens up new avenues for different initiatives. By creating digital twins of fans’ favorite jerseys authenticated through blockchain technology, Empoli FC can offer unique and rare items that resonate deeply with supporters, opening up a new market for collectors, as well as support fundraising events, auctions and much more.
As Empoli FC embarks on this groundbreaking journey of integrating tokenization technology, WoV Labs is thrilled to partner with them and support their vision for the future of fan engagement. This partnership represents just the first step in our collaboration, and we are excited to continue innovating together, ushering in a new era of connectivity and interaction.
