Nail Your Position, Not Your Niche on Medium the “Write” Way as a Multiplicity-preneurial Brand: How to Use the Chicken Soup for the Soul Concept to Add Value to Several Niches for Impact & Income
In my training Nail Your Position, Not Your Niche in the Marketplace the “Write” Way as a Multiplicity-preneurial Brand: How to Use the Chicken Soup for the Soul Concept to Add Value to Several Niches for Impact & Income, I share how to jump-start your multi-industry serving brand authority by first nailing your metaphoric expression and then creating sub-focus areas to write for.
In this article, I want to share about how to get started with this concept on Medium as a multi-level service provider and multiplicity brand. This article will also serve those who have an interest in expanding their impact and income through multiplicity-preneurship.
If you’re familiar with the Chicken Soup for the Soul series, you know that they provide publications that metaphorically leverage a core theme of a concept around comforting the soul which could entail healing, inspiration and more. They use this premise and then expand to serve multiple focused areas of interests which allow them to serve several audiences.
By doing so, they’ve nailed their position without niching down so that they can expand the value of the core theme. When getting started on Medium the “write” way, it’s best to use this concept and focus on nailing your position of being a multiplicity-preneurial brand or multi-niche content creator.
So, the best thing to do when you add value to different areas is to nail your position in the moment without having to box your brand into a limited framework of just one or even two niches. Just BE an expression of value adding as you share through your content.
Start with an inspirational or empowering premise as a foundation for your base content and then choose three to five core areas or sub-niche focuses. You can create article series to support this initiative.
Examples…
Core Theme: Never Give Up on Your Dream of…
Focuses…
- Never Give Up on Your Dream of Being the Best Version of Yourself
- Never Give Up on Your Dream of Being a Business Owner
- Never Give Up on Your Dream of Traveling the World
This example demonstrates how you’ve nailed your position in the moment of being a Dream Chaser Champion or Empower and providing value for a general personal mastery focus, a specific niche or interest.
To expand this core theme, one could create an additional series called Chasing the Dream for… or Chasing Your Dream for…
Example…
Chasing the Dream for Entrepreneurs
Chasing the Dream for Self-Made Millionaires
Chasing the Dream for Emerging Real Estate Agents
Chasing the Dream for Emerging Business Owners
Chasing the Dream for Emerging Homeschool Moms
Do you see once again how value is being added to a variety of interest groups?
Just imagine how writing series in this way can lead to speaking engagements of all kinds, consulting opportunities and/or course creations.
I’ve been creating in this format for over a decade long before I even realized that Chicken Soup for the Soul was doing the same thing for multiplying their core concept to serve multiple interest groups to share as part of my way to provide for others an entry with ease into multi-interest writing.
When I started writing on Medium, I felt that this would be a great way to help those brands that want to serve multiple niches but feel fragmented about what/how to write to expand the value to several interest groups without feeling like a brand in a box.
If you haven’t read my article Branding the “Write” Way on Medium as a Multifaceted Leader-preneur &/Or Multi-Niche Content Creative-preneur: Quotes, Articles & More to Inspire Your Multi-Purpose-preneurship Agenda, I encourage you to do so in order to get the maximum benefit from this experience.
It’s time to allow your brand to be in full expression using multiplicity through writing and more. The soul of who you are is ready to be express through your brand and empire as a form of artistry.
I share about this more in my works…
During my training Nail Your Position, Not Your Niche in the Marketplace the “Write” Way as a Multiplicity-preneurial Brand, I kept saying Chicken Soup of the Soul instead of Chicken Soup for the Soul. I believe that kept happening because it was a vibrational invitation for others to start their journey for creating the soup of their soul and to sharing it with multiple markets. I ended up creating a secondary training to expand and support the experience called Expressing the Soup of Your Soul the “Write” Way as a Multiplicity-preneurial Brand.
So, are you ready to Nail Your Position & Express the Soup of Your Soul?
If so, I hope this article and the other suggested reads will be empowering to you. I would love to hear how this article impacted or served you.
If you would like to learn more about upcoming mastermind cohort events, VIP Consulting Intensives, or more related products on this topic or to book me for virtual speaking engagements, send a detailed email to wowshedoesitallmedia@gmail.com
I invite you to join me on other platforms in my multimedia multiverse at https://linktr.ee/majestyalinicolewow.
