Every company with an online presence is making efforts to prevent hacking of their systems. It has nothing to do with internet service providers. Hacking is irrelevant in this conversation.
Think of the Internet like a public water utility. Everyone gets water. Not matter what, if they pay their bill, the get reliable water service. They can use their water however they see fit, be it filling a swimming pool, brushing their teeth, or watering a lawn. That’s how a neutral internet works. We all get the same internet, with all the same sites and services available. And we can use it however we like. You can pay your bills online, I can download movies. Simple.
Rolling back the net neutrality protections would be like allowing your local water utility to seek corporate sponsorship, and they might just start pumping Coca-Cola into your house one day. Not because you asked for it, or wanted it, but because Coca-Cola paid them to do it. You then have a fundamentally different water supply than everyone else.
Comcast owns NBC/Universal, and in theory could block ABC, CBS, and FOX websites. They could prevent you from accessing Disney, Sony or Fox films, whether on Fandango or Rotten Tomatoes or even iTunes! When you decide to replace your washer and dryer and start googling them to comparison shop, Comcast could block all of the competitors to GE (which they also own). You’d be paying full price for a fraction of the Internet. Then they’d offer to give you unfettered access to the rest for an extra charge.
The value of net neutrality for the average user is simply having access to the entire internet at a set rate based on connection speed. No funny business. No technicalities.
Net neutrality makes the internet into a public utility that corporate interests cannot interfere with. In the worst case scenario, Comcast, Verizon, and AT&T would divvy up the internet and anyone that wanted the whole thing would have to pay each company for access.
I may be explaining this poorly, but THERE IS NO BENEFIT WHATSOEVER FOR AVERAGE PEOPLE IF NET NEUTRALITY IS TAKEN AWAY. IT ONLY BENEFITS COMPANIES ATTEMPTING TO MONETIZE THE INTERNET ITSELF.