iMessage Apps have a serious usability issue that is harming developers
Kris Gellci

Why not write some instructions then? If that’s the problem…

Also, your one piece of evidence flies in the face of the bigger picture, where apps supporting iMessage functionality have seen serious spikes in downloads since iOS 10 went live.

So, no, it’s not “hurting developers”, it’s hurt one developer that won’t add instructions.

Also, Cloak seems to pretty closely mimic Apple’s built-in “Invisible Ink” feature, so, you know, good luck with it even staying available at all.