HERVE LEGER BRAND

Bandagedress
Jan 5 · 2 min read

The Parisian Designer Pioneered The Creation Of What’s Known Around The World As The Bandage Dress.

And While The Herve Leger Has Become a Classic, To Satisfy The Needs And Desires Of Women Today, It Was Time For An Update.

Enter Creative Director, Christian Juul Nielsen. Christian Showed His First Cutting-Edge Collection For The Label During New York Fashion Week And Delivered Much More Than Club Clothes.

Hervé Léger Was Founded In 1985 By Hervé Peugnet. The Parisian Designer Pioneered The Creation Of What Is Known Around The World As The Bandage Dresses, a Favorite Of Petra Nemcova

‘I Wanted The Collection To To Be Feminine, Sexy, Relevant And Modern,’ Said The Designer About His First Showing.

Christian’s Impressive Resume Includes Positions At Nina Ricci, Dior Couture, Oscar De La Renta And His Independent Line, Aknvas.

He Was Tasked With Giving Hervé Léger a New Identity, But Told Daily Mail That It Was Essential To Him To Stay True To The Brand.

‘Taking On a Classic Brand, It’s Important To Respect The Code And Modernize It,’ He Shared.

While You Could Dance The Night Away In a Traditional Hervé Léger Bandage Dress, Christian’s Spring 2020 Collection Includes Pieces That Could Be Worn From Desk To Dinner.

‘Evolution Is Natural, He Said. ‘Fashion Has To Be New.’

Part Of The Appeal Of The Classic Bandage Dress Is That It’s Made From Materials Traditionally Associated With Foundation Garments (Rayon/Nylon/Spandex) That Mold And Shape With The Wearer’s Figure.

Along With Offering More Modest Silhouettes That Could Be Worn In The Daytime, Christian Updated The Fabric.

The New Material Isn’t As Thick, Heavy Or Stretch; It Won’t Suck The Life Out Of You, It Has Less Sheen And Is Softer Than The Original.

Have No Fear Herve Leger Bandage Dress Fanatics, Along With Elegant Two-Piece Sets, Stunning Floor Length Gowns And Ladylike A-Line, Traditional Body-Con Minis Are Present, Only With Fresh Details Like Cross-Cross Back Straps.

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Ed Yong
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