Boost brings attribution reporting, data visualization and multi-channel retargeting capabilities to transit outdoor advertising
SAN DIEGO, Aug. 06, 2020 (GLOBE NEWSWIRE) — Wrapify, the performance-driven ad tech platform for brands powered by OOH and the gig-economy, today announced a first-of-its-kind product for the transit media space with the launch of its Boost Platform, turning a moving out-of-home (OOH) ad placement into digital and physical retargeting with full attribution and measurement.
Historically, transit OOH and attribution has been difficult to measure. Boost encompasses all of the features that turn a moving OOH ad placement into digital and physical retargeting with full…
As 2020 is now well underway, we notice that increasingly more everyday people are signing up to work in the gig economy. Everything from food delivery with Postmates, alcohol delivery from Saucy, groceries from Amazon Fresh, and of course, rideshare driving from Lyft and Uber.
At the same time in our ad-spend landscape, OOH (out-of-home) advertising is finding itself in a large resurgence — just ask Nielsen about how wrapped vehicles are the most noticeable moving OOH ads and look at the allocation of marketing spend of brands and their agencies in the recent months.
For over 85 years, Alaska Airlines is a well-established brand that still prides itself on amazing customer service and friendly people. Their experience as a top brand shows as they tout awards like Best Airline, Best in Customer Satisfaction, and Top Sustainability Rankings from authorities like Conde Nast Traveler, J.D. Power, and Dow Jones.
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Alaska Airlines was looking to actively promote specific flight routes out of specific cities. During the campaign period, Wrapify was integrated into the media mix at the intersection of Out of Home (OOH) and…
OOH and media industry veteran, Bill Apfelbaum, has been following Wrapify’s growth, and most recently, invested in the burgeoning gig-economy startup. Mr. Apfelbaum has enjoyed an impressive career in the advertising business, spanning over thirty-five years in the out-of-home and media industries.
We thought we would sit down and share a quick Q&A with one of our biggest influencers:
Why Wrapify? Why Now?
“The advent of the gig-economy paired with tech that allows marketers to measure their media spend makes a ton of sense. …
The first advertising platform that connects drivers with brands. Drive. Earn. Live