5 Tips on how to go viral on TikTok in 2022.
It’s no longer a secret: TikTok has finally become the most important tool for music marketing. You want to go viral with your own songs on TikTok? Your way to the TikTok hit in 5 steps!
1. Make your own songs available on TikTok
As soon as your release has been checked by our team and delivered to Spotify, Apple Music, Amazon and Co., you can also publish your music on social media using the additional function in your Spinnup dashboard .
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After a few days your song will be available on Instagram , Facebook and TikTok and can be found via the music library of the social media platforms and selected for videos, stories and reels. On TikTok, you can find the music database by clicking on “Sounds” in the search bar or on “Sounds” at the top when creating a new video.
2. Start TikTok Challenge and use sounds
Now you can start the promo for your music on TikTok : Think of a good campaign for your sound! Which song excerpt is suitable for which type of moving image? Dance challenge, cooking videos, comedy or edits and certain filters — be creative and find the perfect match for your song.
As a rule, videos on TikTok are a maximum of 1 minute long. New: TikTok currently allows certain users to upload clips up to 3 minutes long. Perfect for showcasing your music!
Also share the call for your challenge on Insta, Twitter and Facebook. Show your followers which aspects of your challenge are relevant, e.g. a specific filter or effect, makeup, dance choreography, or cinematic perspective.
Find a suitable hashtag for your challenge — a term that has not yet been used and is as short as possible. Use the hashtag on all videos with the sound and encourage your fans to do the same. The more videos you can combine under your sound or under your hashtag, the more likely the TikTok editorial team will notice you.
3. How to use TikTok trends and official hashtags?
Every day, hashtag challenges and creative ideas around specific sounds are featured on the Discover page by the TikTok editorial team . Think about how you can use these trending hashtags and challenges to promote your song. Important: don’t forget to put the official sound of your release underneath.
The trending hashtags and challenges curated by the editors often give you the opportunity to reach a wider audience. In this way you not only promote yourself as an artist and get more followers on your account, but also market your song at the same time.
Pro tip: TikTok is always releasing new filters, effects, and features and wants as many users as possible to know about them. Videos with the new features such as B. the Q&A tool are therefore displayed to a particularly large number of people. Create clips with new features on the platform. This allows you to reach a wider audience on the For You page.
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4. Network with other TikTokers
There are so many good creators and influencers out there, and there are bound to be some whose content you find exciting and worth watching. Connect with other TikTokers, send them a message on Instagram or Twitter and ask them to use your sounds .
It is best to provide your content ideas at the same time : a dance challenge to your sounds is obvious for dancers, but less so for comedy accounts. You can only reach travel bloggers or athletes by specifically addressing them. Sound, moving image, image of the respective account and statement of the song should form a unit.
Think carefully beforehand about what each creator will gain from using your sound. Offer to repost their clips to all of your channels. Use e.g. B. also an original sound of the respective creator or the respective influencer in one of your videos and tag the respective account in the caption. Important: it has to fit and be authentic , because obvious advertising often leads to the opposite effect.
Pro tip: you can reach many creators using the Submithub tool . There you can pitch your music to large social media accounts for a small fee and the influencers* can shoot videos for your songs on TikTok and Reels.
5. How to create good content
If you diligently work through all of the previously recommended stuff, you’ve already grown quite a bit. Now comes the supreme discipline: to really stand out, you need a unique selling proposition for your account .
Which topics would you like to associate with yourself as an artist or with your music? What do you stand for, what statements should your music convey?
Many creators have a recurring greeting or a specific gesture or their own way of including graphics. Think about what could make you and your account unique . Many Spinnup Artists have already found this one special aspect for themselves on TikTok:
- charli d’amelio. @charlidamelio. 112.3M. 9.1B.
- addison rae. @addisonre. 79.4M. 5.1B.
- Bella Poarch. @bellapoarch. 61.3M. 1.3B.
- Zach King. @zachking. 58.5M. 719.5M.
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