The Weary Writer’s Guide To Better Blogging

Keeping your blog current and engaging has many benefits: It improves your site rank in search engines, helps solidify your reputation as a professional writer, strengthens your author platform, and attracts new fans.

But sometimes it’s hard to find the time, focus, and energy to keep your author website’s blog updated regularly with new posts. Here are some tips to help you stay motivated, energized, and on track!

9 Ways To Keep Your Author Blog On Track

Be consistent. Whether you choose to post twice a month or twice a week, make sure you stick to your plan. Be realistic — if you set the bar too high, you’ll find yourself either giving up entirely or falling prey to the dreaded blogging burnout bug.

Create a schedule. Set aside time in your schedule just for blogging. Treat that time as if it was an important appointment that, as a professional, you’d never miss.

Create a list of topics. With a little brainstorming, you should be able to come up with an extensive list of topics to keep in your writing queue. Then, when you’re floundering for inspiration, you’ll always have an idea readily available. Remember: Posts that correspond to the time of year, holidays, book signings, or other current events can be blogging gold mines.

Create an editorial calendar. Use a calendar to schedule your blog ideas for the next few weeks, months, or even the whole year. At a glance you’ll know what topic you’ll be writing about and when to publish it. You can even keep track of keywords and coordinate other social media updates accordingly.

Reblog. Ask your favorite bloggers if they will allow you to repost their original content on your blog. Often, they’re happy to permit reposts with due credit.

Jot down ideas as they come. Carry a notepad wherever you go. Inspiration can strike at the bowling alley, the dog park, or on the subway — so be ready!

Call in the cavalry. Ask a fellow writer to guest blog for you or to answer interview-style questions. Invite a guest book reviewer or local writer to blog on your site. Your guest bloggers will appreciate the exposure, your readers will enjoy a different point of view, and you can focus on creating quality posts of your own.

Keep it short, sweet, and simple. Don’t overthink your posts. Remember: Blog posts can be casual, short, and light. In fact, the majority of blog readers tend to prefer posts that aren’t too long or complex.

Find a partner. Sometimes it’s easier to post consistently when you have someone who will help keep you on track with your blogging goals.

In addition, it’s important to identify what’s stopping you from contributing regularly to your author blog:

  • Are you feeling insecure about your writing? Ask for feedback and/or assurance from other writers or people in the industry you trust.
  • Think you’re too curmudgeonly or introverted (or fill in the blank) to maintain a popular, upbeat blog? Remember that your personality will shine through honest writing, and people are either going to love you as you are or follow someone else. Cranky and cantankerous can be downright entertaining if done in an amusing way.
  • Afraid of the commitment? Sure, you’re busy — and who knows what the coming months will bring? But if you don’t post regular content to your blog, a) new readers will not be driven to your site and b) the readers you do have will begin to fall away. Don’t overthink: Focus on one blog article at a time.
  • Are you discouraged by a lack of results? Instant gratification is nice, but it takes time and patience (and yes, regular blogging!) to build up readership.

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