Valentine’s Day Email Strategy at Edible Arrangements

8 February: Remember when you sent that person a basket of impaled fruit in 2005? Us neither. Maybe it was for your grandma? Anyway, you’re on the list and guess what: Valentine’s Day is coming. Order now!

12 February: Valentine’s Day is Sunday! Order now and select two-day shipping to make your valentine’s day. ❤

13 February: Valentine’s Day is tomorrow! Order now and select overnight shipping to save your marriage!

14 February 8:00 AM: It’s not too late! If you order now, we will deliver it by hand for a nominal shipping and handling fee of $49.99. Also, we only have cantaloupe and honeydew left. But it’s the thought that counts right?

14 February 12:00 PM: Your local ER wait time is currently 4 hours. Did you really think you were the only idiot with a paring knife who thought they were going to DIY this? Leave it to the experts, your fingers will thank you.

14 February 3:00PM: It’s still not too late! Order now and we’ll send our intern out to deliver your fruit bouquet within the hour. He’ll even pretend to be Connor, your eager millennial assistant who shipped your wife’s arrangement to the office instead of your house. Silly, Connor. You told him. You told him! It’s up to you if you want to fire him to show your bride how tough you are or spare his job to showcase your compassion. Either way, your missus will get fruit and you’ll literally look like a boss.

14 February 5:00 PM: What are you, an idiot? It’s not “that time of the month”, this is why she’s been mad at you all day. Order now, it’s almost too late!

15 February: Did John from Accounting just ask you what you did for Valentine’s Day? Did all the blood drain from your face as you mumbled an answer? Don’t worry, it’s not too late. Order now, and we’ll ship today and let you yell at our specially trained customer service representatives for up to 12 minutes to really sell it that it was our fault, not yours. It’ll be our little secret.

16 February: It probably is too late, but at this point, it can’t hurt right? Plus, it’s 75% off — she always loved how frugal you are.

10 March: That’s right, St. Patrick’s Day is right around the corner. Offset all that green beer with some fruit — green fruit! Is it fresh honeydew or cantaloupe from Valentine’s Day that’s gone bad? Who cares, you and your friends will be too drunk to notice!

25 March: April Fool’s Day is coming up! Wouldn’t rotten fruit be a great gag? Yeah, you’re right — that’s a terrible idea. I need a new job….

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