Claire V.PR “Pros,” You’re Pitching WrongI love HARO. The acronym stands for Help A Reporter Out, and it has, indeed helped me many, many times to connect with sources I may…Oct 22, 2019Oct 22, 2019
Claire V.What Any Business Can Learn from the Duolingo/reCAPTCHA StoryAround here, we love a good business origin story. But, even more, we love businesses who continue to push the boundaries, thanks to…Jul 22, 2019Jul 22, 2019
Claire V.What PR Professionals Wish Journalists & Writers UnderstoodWhen I worked full time at a magazine, there was a very clear divide among the staff: Advertising stayed on their end of the building, and…Apr 15, 2019Apr 15, 2019
Claire V.The Work-At-Home Fashion GuideI’ve been working from home for six years now. And while it’s a decidedly more comfortable atmosphere, the truth of it is this: It’s…Jun 26, 2018Jun 26, 2018
Claire V.Lessons for Brand Writers When Crafting Content Around Alcohol: Part 2(Or, how to sell something completely unsexy without relying on tired cliches.)Jun 13, 2018Jun 13, 2018
Claire V.Brands & the Narrative of Alcohol: Part 1This past fall, I stopped dead in my tracks in front of Walmart’s college dorm display. Specifically, in front of a shelf of trashcans…May 4, 2018May 4, 2018
Claire V.Finding a Balance As a Work-At-Home Writer (and Learning to Say “No” Occasionally)It was my dream job, the one I imagined while I sat in meetings sipping tepid coffee out of a styrofoam cup: I want to be a stay-at-home…Jan 18, 2018Jan 18, 2018
Claire V.Expectation Vs. Reality: Finding Your Writing NicheOnce upon a time, my vision of becoming a writer involved jetting off to white sugar beaches and surveying the Paris skyline from the…Nov 8, 2017Nov 8, 2017
Claire V.6 Corporate Phrases You Should Permanently (& Immediately) Ban from Your Office VocabHey! Remember, as a kid, when you had dreams of a career being a noble calling? And then corporate America offered you a 401k and dental…Oct 26, 2017Oct 26, 2017
Claire V.Why You Shouldn’t Write For Free (Yes, You, Freelancers!)A few years back, I walked into a meeting and was introduced to a longtime editor. “I’m an admirer of your writing,” she said.Sep 28, 2017Sep 28, 2017
