William Roderick MacIvorinBootcampA generic but proven path into UXget asked this question a lot, and so here’s my compressed standard answer. there’s obviously no single path, and your starting point will…Sep 21, 2021Sep 21, 2021
William Roderick MacIvorStick the landingAs digital product designers, we’re always trying to understand the painpoints, needs, and desires of other human beings. I explicitly…Aug 12, 2020Aug 12, 2020
William Roderick MacIvorDesigning designHow we work is as important as what we do. To kick off the new year, our Loblaw Digital Product Design team held an offsite in order to…Mar 17, 2017Mar 17, 2017
William Roderick MacIvorOf Systems & SeedsA brief argument in favour of the direct relation between beauty and efficacy.Aug 5, 2016Aug 5, 2016
William Roderick MacIvorFree of styleIn digital product design, style is a crutch. Design is how it works. Designers shouldn’t leave a signature stamp on a project.May 5, 2016May 5, 2016
William Roderick MacIvorDesign Management as MetaphorMoving away from the legacy title of ‘Creative Director’.Apr 20, 2016Apr 20, 2016
William Roderick MacIvorImagining Figma as the first step on a path to a more connected design platform. (Pt.2)In Part One I tried to break down why I thought Figma were focusing on the wrong problem.Feb 28, 2016Feb 28, 2016
William Roderick MacIvorHow We Think About Tools for Digital Product DesignExploring the narrow focus of Figma, and the larger concept of a unified design platform.Dec 9, 2015Dec 9, 2015
William Roderick MacIvorToying with ConventionWhy do we always need to show off our desks?Sep 19, 2015Sep 19, 2015