Confessions of a Late Adopter — Embracing Social Media One Platform at a Time
I get it. Social media is here to stay. No passing fad, social media is a mainstay in people’s lives providing the opportunity to connect globally, inform, promote and, in some cases, simply complain.
As a strategic marketing communications professional, I understand the value offered by tapping into these channels. Create your brand. Support your brand. Promote your brand. But as an individual I have been reluctant to jump on the social media bandwagon for a number of reasons.
My role as a communications professional was to promote the interests of others. Let them get the column inches, the consumer impressions, the recognition and the profile.
I guess that training runs deep as I still prefer to work behind the scenes to support the success of others and organizations. Yet I realize this approach runs counter to the culture of social media in which the main goal is to openly share experiences, thoughts, opinions and likes.
So somewhat reluctantly I have embraced social media. I cautiously post, re-tweet and follow others. I lurk and learn. And in doing so, I now have a continuous news feed available 24/7.
I no longer need to wait to hear the thump of a newspaper on the doorstep of the arrival of a newspaper — which of course is not nearly as current as my Twitter feed.
With every tweet and photo posted in Instagram, I am establishing my own personal brand. And yes, I am sharing with others. Which brings me to this blog. A first for me and hopefully, one of many to follow on navigating the “ins” and “outs” of social media.
I have learned to:
- Start small. Select a platform that is comfortable and explore its capabilities.
- Learn what others are doing. Linking with more experienced social media adopters leads to learning.
- Dive in. It only gets easier when you actively participate.
More information for those new to social media is available at http://moz.com/beginners-guide-to-social-media.com
Since I now get it, I have to get over it. While I have come late to the party, I am learning to embrace the channels, be selective and offer content that is reader-worthy. Do I have to share all details of my life? No. Will I continue to actively participate in social media? Yes.
For as the saying goes — better late than never!