Colours wield an enormous impact on our attitudes, emotions and perceptions. Certain colours can make us feel very specific emotions resulting in certain behaviours.

Colour psychology is the science behind how each colour affects human behaviour. It is a branch of the broader field in behavioural psychology. A pretty complicated field that some sceptics are even dismissive of it due to the difficulty in testing these theories. But in the field of design, especially product, logo or web design, we have seen that the facts of colour theory are indisputable.

In a peer-reviewed journal article, it was determined that it takes just 90 seconds for a customer to form an opinion about a product, and 60–90% of that interaction is determined by the colour…


Recent estimates have projected that global mobile app downloads will reach nearly 240 billion while revenues will hit 100 billion by the year 2021.

According to a new report, App Store and Play Store have both reached record levels of worldwide downloads and consumer traffic. Both put together, the number of mobile app downloads have reached nearly 26 billion worldwide, growing by almost 8% each year. Moreover, app revenue has skyrocketed to nearly $17 billion with a year on year growth of 28%.

In this article, we’ll explain 5 widely used and emerging monetisation strategies to drive in-app revenues and capture a slice of this huge market.

1. In-app purchases

This method is commonly implemented in gaming apps, freemium or utility apps.

While the…


Early adopters of technology have always had an upper hand in the marketplace.

Let’s consider the Indian e-commerce scenario. In 2015, there were plenty of big players fighting for the bigger share of the e-commerce boom. Then, Flipkart upped their game by making Myntra an app only experience beating a major rival like Jabong. With further innovation, Flipkart partnered with Google and launched Flipkart Lite, a progressive web app, staying ahead in the game.

Progressive Web Apps are experiences that combine the best of web and apps together. You can visit them for the first time in your browser tab, they don’t require any lengthy installations, load quickly on any network and even…


Every now and then, IKEA pops up on with something so cool, it blows our mind! This time there’s delicious food involved, Thank You IKEA!

‘Cook This Page” are recipe sheets designed by a Toronto based advertising agency for IKEA’s Creative Campaign and the instructions are a piece of cake. This defies the popular criticism over IKEA’s do-it-yourself instructions being, well, let’s say, not so yielding.

Considering this, Leo Burnett’s agency designed a campaign to bring a new perspective to the table– Food, ‘we realised trying new recipes is a little scary for people,’ the agency’s creative directors, Anthony Chelvanathan…


Archetypes are a concept originally conceived by the renowned Swiss psychologist, Carl Jung. According to him, Archetypes constitute the structure of Collective Unconscious — they are innate psychic dispositions to experience and represent basic human behaviour and reactions to situations.

In Marketing, Brand Archetypes is used to create contrast within a category — which aids the decision-making process of consumers when faced with choices. They tap into the subconscious by appealing to universal human needs e.g. the need for belonging, power, change etc.
Submitting to a Brand Archetype helps clarify your brand’s mission and message. It can be used to bring a new brand to life, or refocus or revitalise an existing one. …


After more than three years of anticipation, Magic Leap has finally unveiled a “creator edition” what most people are calling “the most natural and human-friendly wearable computer interface in the world”.

This technology is supposed to be a fusion of our digital world with the physical world. We can have 3D projections on any physical surrounding, without any lag time or bulky hardware. Magic Leap One is supposed to change how we experience the world.

The Magic Leap One consists of a pair of oversized goggles, a puck-shaped external computer called a lightpack, and a handheld controller. The hardware is way more minimalistic than what we have seen so far..

Magic Leap One packs some powerful features that makes for some of the best augmented reality experiences. According to a Rolling…


It is a daunting task for a small business to set up a brand. Especially for a relatively new business, there is a careful set of procedures you need to follow to set up your brand.

At WTA Studios we provide unique and customized packages for your business to thrive both online and offline. We’ve created a brand setup kit for you, take a look.

Brand Identity Design or Logo Design — Your logo is the most important identity associated with your business. It represents your company name, tagline and the values you want to imbibe. Your logo will be present in all internal branding material. Our team of designers will brainstorm with you and come up with great logo ideas for your business.

Brand Visual Language or Brand Manual — It is a unique set…


With Great apps comes great design!

Choose any app or website you love, one can always see the simplicity, the fluid user flow, the remarkable ease with which the problems get solved. All of this is achieved by Design. The design is the process of constantly finding problems and creating solutions for them.

There are various aspects of design: UI, UX, product designers, graphic designers, interaction designers, information architect, and the list goes on. Here, we will focus on the most common type: UI and UX design.

Difference between UI and UX

UI stands for User Interface, while UX refers to User Experience Design. Both of them are crucial to the…


A brand is the idea or image of a specific product or service that the customers can connect with, by identifying the name, logo, slogan or design of the company.

Branding is defined as the marketing practice of creating a name, symbol, logo or design that identifies and differentiates your product from others.

In today’s market scenario, Branding is as important as the product itself, it helps build your company reputation, expand beyond your original product or service, and increases revenue exponentially compared to a non-branded watermark.

The foundation of your brand is your logo. Your website, packaging and promotional materials– all of which should integrate to your logo and successfully communicate your brand.

A brand is strongly associated with the quality of the service and the emotions perceived by…


One of the biggest trends past few years has been getting your retail shop online. Having an online presence has massive benefits — improved branding, a larger market, more exposure and better sales.

The Indian eCommerce industry has also been on an upward growth trend and is expected to reach $250 billion by 2020. No wonder every business wants to start an eCommerce store to stay competitive in the market.

Now when it comes to the selection of eCommerce platforms, there are plenty of options available which make it increasingly difficult to make a choice.

Below we list the top platforms that will easily help you with your online store.

Shopify:

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A New-Age Human-Centric UI/UX Design and Development studio

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