Gamification - The latest trend in Business
Have you ever tried to complete your LinkedIn profile because you wanted to reach 100% on your profile completeness and earn the all-star badge? These user flow tracking and awarding badges has been adopted by many websites and is popularly known as gamification.
Gamification is a process of taking a real-world product- like a website, or an application- and integrating game mechanics into it to drive participation and engagement.
People love games and when you apply game concepts to an actual product, they become more enjoyable and fun. Many marketers use gamification to increase user engagement, brand awareness and brand loyalty.
Here are some gamification principles you can adopt into your website or apps-
Points — Used to keep score, or track the progress of the users, which usually leads to a leaderboard or some reward. People are inherently competitive and would want to keep a higher score. This will motivate them to do more of the desired action and improve user retention.
Rewards — Consumers could be rewarded after completing a goal. Many shopping apps reward customers after purchasing above a certain value. These rewards are feel good, dopamine inducing and give a positive nudge to purchase again.
Onboarding — Video games have tutorial levels to teach you how to play the games. In the same way, there should be some onboarding screen to gain some familiarity with the app.
Feedback — Feedbacks are generally more enjoyable than instructions. Encourage users to continue or adjust their activities with on-screen notification and personalised messages. Congratulate them when they achieve a goal.
HR and Gamification
Employee wellness in corporate business is a big challenge for HR. Even installing gym in office is not enough incentive for employees to get fit. This entire exercise can be modified to a team sport or fitness game. Participants can be rewarded with points and badges with leaderboards. This will encourage them to get more fit and there would be less sick leave.
HR can also improve workplace engagement by implementing better feedback process and performance management using game elements.
Marketing and Gamification
The popularity of gamification in marketing has been increasing at a massive rate. Many brands are implementing customized marketing process that drive solid engagement leading to better conversion.
Many big brands are using loyalty programs, cash back and coupons to attract more customers and increase sales. You can also find social media campaigns where people can do some actions and share it with branded hashtags to gain rewards.
Gamification in Surveys
Taking surveys are boring and replying long questionnaires feels like a waste of time. Gamification can make this process enjoyable improving the quality and quantity of feedback. The questions can be made more interesting and game-like. There should also be some rewards after solving all the questions.
Gamification is a powerful tool to include in your business. Using human psychology to drive specific actions will drive better results. Gamification can make a lot of business processes enjoyable and fun. New and innovative application are developed each day. A gamified application can offer exciting user experience, turning customers into fans, and making effort into joy.
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