Colours wield an enormous impact on our attitudes, emotions and perceptions. Certain colours can make us feel very specific emotions resulting in certain behaviours.

Recent estimates have projected that global mobile app downloads will reach nearly 240 billion while revenues will hit 100 billion by the year 2021.

Archetypes are a concept originally conceived by the renowned Swiss psychologist, Carl Jung. According to him, Archetypes constitute the structure of Collective Unconscious — they are innate psychic dispositions to experience and represent basic human behaviour and reactions to situations.

After more than three years of anticipation, Magic Leap has finally unveiled a “creator edition” what most people are calling “the most natural and human-friendly wearable computer interface in the world”.

It is a daunting task for a small business to set up a brand. Especially for a relatively new business, there is a careful set of procedures you need to follow to set up your brand.

With Great apps comes great design!

A brand is the idea or image of a specific product or service that the customers can connect with, by identifying the name, logo, slogan or design of the company.

One of the biggest trends past few years has been getting your retail shop online. Having an online presence has massive benefits — improved branding, a larger market, more exposure and better sales.


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