How the WTX Hub Distribution & Retail Software works: Case Studies: Case Study D.
Scenario
A consumer in Gothenburg, Sweden
A hotel bar in Central Gothenburg
A Rum Distillery/producer in Jamaica
Introduction
The Rum Distillery produces it’s Rum from molasses. The hotel bar sells under the Swedish regulatory system, the Systembolaget which is State owned. The Rum has been imported by a Swedish based distributor and wholesaler.
From the Consumer Perspective
The consumer orders the Rum in a Mojito cocktail. The consumer scans the QR code from the WTX Hub code card, the consumer then receives and pays for the drinks. Then they access their unique WTX Hub account and view the provenance details, calorie count, product information, special offers and much more for the drinks, they synch their WTX Hub account with the accounts of the other people who were in the round of drinks, they can do that in the bar or the day after at their leisure. The WTX Hub software splits the round into the drinks each person had, and then each person at their choice can put these on their WTX Hub social profile and/or into their WTX Picture storyline. Also they can add images of the drinks and/or evening/event into this storyline.
From the Alcoholic Beverage Industry perspective
The bar staff at the hotel bar take the consumers order of drinks, they initiate use of the WTX Hub hardware and then scan the WTX Hub code card, they then hand the card to the consumer, then they read the code on all the drinks bottles, taps etc. They then close the sequence on the WTX Hub hardware and send the information to the cloud.
This information is then added to the WTX Hub HH provenance software, all trade participants for these drink products have access to the HH software. The Targeted Advertising for each trade participant in the chain is then engaged from the Advertising stack they have uploaded to the WTX Hub and in conjunction with the relevant special offers this is then filtered through to the consumer.
The Rum Distillery has access to the sales information on the HH system but also all other providers of the ingredients for the Mojito also have access to those details once signed up the WTX Hub system.
