How the WTX Hub Distribution & Retail Software works: Case Studies: Case Study H.
Scenario; An ice cream
A consumer in Buenos Aires, Argentina
An ice cream shop/parlour in El Centro, Buenos Aires
An ice cream producer in San Martín, Buenos Aires
Introduction
An Ice cream producer based in the San Martin area of Buenos Aires makes luxury Strawberry Ice Cream made from Cream, eggs, sugar, and local strawberries and the ice cream also includes natural stabilisers and natural additives.
The Producer buys the cream from a local dairy, the eggs from a free range chicken farm outside Buenos Aires ,the strawberries direct from a separate fruit farm in Argentina, and the Sugar from a wholesaler in Buenos Aires, also buying the additives and stabilizers from a natural products wholesaler in Buenos Aires.
The ice cream is produced and packaged at the factory in San Martin by the ice cream producer.
The ice cream is sold wholesale directly by the producer to the ice cream parlour.
From the consumer perspective
The consumer browses the selection of ice creams in the ice cream parlour and chooses a scoop of the producer’s strawberry ice cream and a scoop of the producer’s vanilla ice cream to be put into the large ice cream cone they have order at the parlour’s counter.
The consumer scans the QR code from the WTX Hub code card that is at the ice cream parlour counter, the consumer then receives and pays for the ice cream. Then they access their unique WTX Hub account and view the entire provenance details of the ice cream’s journey including information on the farms and dairy the ingredients came from, down to details of which breed of cow the dairy uses, and that the eggs used were free range.
Also calorie count, product information, special offers and much more for the ice cream, they can do on the day or after at their leisure.
The consumer can then put the ice cream on their WTX Hub social profile and/or into their WTX Picture storyline. Also they can add images of the ice cream into this storyline.
From the Industry perspective
The ice cream is kept in serving tube at the ice cream counter, therefore when the shop assistant serves the customer they would scoop one ice cream then the other ice cream for a mixed ice cream double scoop cone. Therefore each ice cream has it’s own laminated nfc tag attached to it and when the tub runs out and is replaced by a new full tub of the same ice cream, the laminated nfc tag is retained and continues to be used for the same flavour and make it ice cream in the parlour.
Hence the shop assistant at the counter in the parlour uses the same handheld scanner to scan the barcode for purchase and for the WTX Hub D&R software therefore they initiate use of the WTX Hub hardware and then scan the WTX Hub code card which is at the counter either fixed to the till or portable code card form, then they read the laminated nfc tag on the ice cream tub for each ice cream and the laminated nfc tag for the cones, they then close the sequence for the WTX Hub process and send the information to the cloud.
This information is then added to the WTX Hub HH provenance software, all trade participants for the ice cream have access to the HH software. The Targeted Advertising for each trade participant in the chain is then engaged from the Advertising stack they have uploaded to the WTX Hub and in conjunction with the relevant special offers this is then filtered through to the consumer.
The Buenos Aires ice cream producer has access to the sales information on the HH system but also the providers for ingredients of the ice cream also have access to those details once signed up the WTX Hub system.
