Midwesterner living west. Co-founding Highly so that we all have a better way to share the best of what we read.
Companies that do not earn an “Equal Pay Certification” from my administration will be fined 1% of their profit for every 1% wage gap they allow to persist for work of equal value.
This isn’t about communicating why the work is important to you, this is about communicating why the work should be important to the audience. This is an important distinction because often we approach the idea of setting context by walking p…
Setting Context: This is the most critical component. No one will sign onto a vision if they don’t understand why it matters.