Airmiles Canada — SkyTeam — AAdvantage in one App.
There is not a single major airline today which does not offer the opportunity to collect frequent flyer miles in some shape or form. With time, several major coalition loyalty programs have appeared in the airline world. Though they are similar in some ways, they all have setbacks due to the variety of programs and companies and travellers which they are trying to accommodate. Wulet has taken on the task of uniting different coalition programs like these ones, in order to simplify the use of loyalty points and rewards programs for the customer. Let’s review the main points of the three major airline loyalty aggregators: Airmiles Canada, SkyTeam and American Airlines Aadvantage.
Airmiles Canada is a coalition loyalty program owned by LoyaltyOne, established in 1992. Members receive rewards by using their AirMiles credit cards (provided by AMEX or BMO) at over 100 partner retailers. Though the AirMiles program exists in other countries, it has been the most successful in Canada where there are over 10 million active collector accounts. In Canada it’s success is partially due to the fact that people can earn their miles while grocery shopping or buying home electronics etc. These make up the most of people’s everyday purchases, making earning AirMiles very easy and rewarding. Airmiles offers an app which you can use instead of your membership card when making purchases, and which shows you what stores nearby have offers which are relevant to you. The exchange is roughly 1 mile per $20 CAN spent.
SkyTeam is an airline alliance established in 2000, and currently has 19 member airlines including Continental, KLM and Northwest Airlines. Customers who fly with any of the airlines included in Sky Team are eligible for frequent flyer miles. However, SkyTeam does not offer a loyalty program itself, the frequent flyer miles earned by flying with any of their airlines feed into individual loyalty programs that exist independently of SkyTeam. The loyalty programs all have different requirements of how many miles or trips are needed to qualify for elite status and various perks, as well as how many miles are earned per dollar spent at with partner companies. SkyTeam also offers an app, but it’s main function is booking trips.
The American Airlines AAdvantage loyalty program is one of the biggest with over 67 million users, and offers over 1000 different ways to earn miles. AAdvantage also has an agreement with oneworld® alliance, which allows people to count the miles earned with oneworld® to count towards reaching AAdvantage elite status. If your account is inactive for more than 18 months, your miles expire. If you have collected at least 25,000 miles you may redeem your AAdvantage miles for gift cards from stores like Home Depot and Target, by setting up a Points Loyalty Wallet. This is a creative way to materialize your AAdvantage points in a way which is meaningful to you. They also offer an app, but like SkyTeam, it’s main function is planning and tracking your flight information. You can earn 5 AAdvantage miles per dollar spent if you are a VIP member, 3 AAdvantage miles per dollar spent as an online member and 1 AAdvantage mile per dollar spent as a regular member.
Anyone can see that there is a huge need for the ability to be able to keep track of your rightfully earned miles in one place, and be able to exchange them for services that are relevant to you. Especially in todays globalized economy, many of us who travel for work have a home base where it would be more lucrative to use one loyalty program at home, but abroad it is absolutely useless. Imagine a Canadian using the AirMiles app, but needing to travel to Amsterdam often for work. In this case, SkyTeam who has KLM as a member would be a better choice for flying. By providing a marketplace at Wulet where you can exchange one type of points for another, our friend would be able to comfortably accumulate points going about his business in Canada, but also be able to use these points to fly for work. Not to mention that he could use the points from home to get perks at his hotel in Amsterdam, or a free coffee overlooking the Amstel.
Plus, the fact that Wulet has an app in your phone, removes the need to carry around loads of cards, and trying to remember your frequent flyer number and passwords. All your data is conveniently stored in your smart phone. Thanks to Wulet the travelling experience is rewarding for everyone, whether you fly frequently with one airline, or if you only fly once a year to different places to visit your relatives.