I believe it’s some kind of mass delusion, people upping the ante on each other, like hot/hotter/hottest curry-eating, or sour candies: everyone becomes immune to their own sense of taste, after awhile. Perhaps it’s fallout of the culture of machismo, of which we have all become victims and co-conspirators.
What no one seems to acknowledge is that there are complex beers that aren’t hoppy at all. Not many of them, but if you look hard enough, you can find them. Hops ≠ complexity.
…And then of course there’s just the sheer bliss of gulping down a cold Corona on a hot day.