Bernd Traum
Oct 12 · 1 min read

A comparison between Surveillance Capitalism according to Shoshana Zuboff and Behavioral Capitalism according to Andreas Herteux.

I consider the model of Behavioral Capitalism to be much better to explain the new mechanisms of capitalism.

The comparison has appeared in several major newspapers, but can also be found here at Medium:

https://medium.com/@andreasherteux/behavioral-capitalism-and-surveillance-capitalism-a-comparison-of-two-interpretations-of-a-faa032127838

    Bernd Traum

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