
…ut individually but degrade the overall design when set into a larger soup of elements and content. This is because reaching an aesthetically pleasing composition to the overall page is difficult to consistently create. I can use my design eye to nudge a few elements here or there but I can’t rely on a team of designe…
…nimate objects. We think cars look like they are smiling, or that a lamp “looks lonely over there”. With Slack, a bubbly, bright UI, delightful interactions, and hilarious copywriting come together to create a personality. A personality which has triggered something powerful in its users: they care about it. They want to share it with others. It feels like a favorite co-worker, not a tool or utility.