Is your company worth €5 or €22m? Both.
Marie Brayer

Maria: Congratulations on a fantastic article. A big advantage early stage company founders can bring to the series A negotiation is a clear, realistic view of their company’s valuation and why that valuation make sense. This article (Risk-Based New Venture Valuation Technique: Win-Win for Entrepreneur and Investor) describes a process that will accomplish that:

This process will also determine if the founders have a “balanced investment” opportunity where the entrepreneur AND investor can achieve their investment goals.