Written by Jacob Tobey My introduction to graphic design came when I was in high school. I attended a somewhat self-righteous school that proudly offered a multitude of flashy trade classes like music industry, media communications, and advertising art. It was in these “ad art” classes that I was first…

by Charity Ijiomah In today’s culture, advertisers attract consumers with promises that their product will improve their lives. The presidential election proved that this strategy works. James Grant discusses the way designers and corporations create and sell happiness in “Against Branding: Part 2 — Design and Happiness.” He states, “The…

Reflecting on the simple values behind making things for others. — As someone about to graduate and enter the workforce as a hopeful designer, I’m at the stage of my life where I’m trying to find conclusions to naive questions about my professional purpose. This has led me to speculate on my perceptions of the design profession as a whole. The…

Alicia Terry Disclaimer: “Brand” is a widely used term today and sometimes feels like it has lost its meaning or been watered down by those who use it. I wish I had a different word to use, however, “brand” might be the most accessible and understandable for everyone. Also for…

by Olin Nespor Creativity is about solving Problems. When you think of a “creative person” the typical person most people think of is an artist or a designer. This is a problematic view and I will tell you why. There was a point in Debbie Millman’s book when she was…

Loretta Aho — As both a millennial and a design student about to enter the workforce, I can’t stand the idea of “brand authenticity” that is proliferating the industry. This buzzword is all about marketing to millennial audiences. On the surface, how could it go wrong? With customers influencing companies to do better…

Abby McCartin It has been a little over a month since President Trump’s inauguration. In this short amount of time, we have already seen the president and his cabinet attempt to unravel years of progress the U.S. has made towards defending our equality, peace, health, and environment.1 He has made…

By: David Young Shin On February 9th, The Columbia School of Architecture hosted designer Virgil Abloh for their guest lecture series. Virgil is based in Chicago and is a widely known creative, venturing in a wide breadth of fields including fashion design, DJing, consulting, stage design, furniture design, exhibition design…

Written by Jake Stoumbos You see brands every day, you can’t escape it. Unless you’re naked, you’ve got a brand on your body right now, and later today when you’re walking from point A to point B, you’re likely to get visually bombarded by a stampede of brands. Hell, chances…