Wynand CoetzerFrom one day to day oneRecently I decided to make a mental move from one day to day one. It was then decided — around November last year — that 1 March 2017 would…Mar 3, 2017Mar 3, 2017
Wynand CoetzerSwitching off 2016About a year ago I wrote this on Medium. Wow. So much change…Dec 21, 2016Dec 21, 2016
Wynand CoetzerI don’t know how to handle being a white guy in advertisingA few weeks ago we were pitching to a potential new client. We partnered with a highly specialised agency in our group to cover all the…Dec 8, 2016Dec 8, 2016
Wynand CoetzerStrategy: the difference between Knowing and UnderstandingOver the past few years I have worked with many different Strategists and/or Planners (S&Ps)in the advertising industry — both locally and…Nov 8, 2016Nov 8, 2016
Wynand CoetzerShare this or I shoot the dogWhen it comes to my job, I don’t particularly like social media. You see, I work in advertising, and as with most things in life…Oct 17, 2016Oct 17, 2016
Wynand Coetzer4 Lessons from the Strategy TeamI’ve been leading a team of talented strategists for almost two years now. During this time I have seen and experienced many things — some…Oct 5, 2016Oct 5, 2016
Wynand CoetzerAnti-Brand AwardsIn the branding world we rely on awards in various shapes and sizes to justify our work and efforts. How else will we know if that campaign…Feb 17, 2016Feb 17, 2016
Wynand CoetzerWhat you can learn from over-priced dinnersA few years ago I wanted to impress a lady I was dating. We were just kicking things off and it was going well. So, I thought, maybe its…Feb 16, 2016Feb 16, 2016
Wynand CoetzerAh, that time(sheet) of yearAh, December. That time of year where eight hours of timesheets gets filled up with magic and wizardry. It is also the best time of year…Dec 7, 2015Dec 7, 2015
Wynand CoetzerAh, December.For myself and the agency I work for, it has been a pretty good ride. But, I hear you ask (not really), what constitutes a pretty good…Dec 7, 2015Dec 7, 2015
