Great article Srinath and good work on Coffeelicious. I would like to add -> custom domains is something we really are looking forward to. We need one for branding and selling our website to potential clients/advertisers, especially in our market here in Malaysia where most people know what Blogger is, but have never heard of Medium. I’ve emailed Medium about it but have yet to hear from them. With the hundreds of thousands of Medium users — perhaps Medium could allow us to use our own custom domains for a small fee?