The reason is that social pressures require people to respond to messages within specific time frames. “If one wants to be part of the constantly evolving conversation, mobile devices should be always ready to be used instantaneously,” say Schaposnik and Unwin. “Hence, there is a common need among people to make it clear to themselves, as well as to those observing them, that they are indeed available and ready to receive incoming communication.”
If we heap all the emails, phone messages, texts — and CNN — we realize these distractions are just excuses. I say “excuses” because most preoccupation is “cerebral avoidance.” A woman, sitting on the bus, checking her texts, is avoiding her surroundings. This is often mistaken for being “stuck up.”
Interestingly, your mind can seduce you so much so that the idea of something becomes more satisfying than the thing itself, so you stop at the idea and never make it real. Ryan Holiday points this alarming fact out in his book, Ego is the Enemy, where he argues that a primary obstacle to success is the idea of success.
The only problem is that we’re not always good at imagining how we will feel about something in the future. The primitive parts of our brain that influence emotions don’t imagine how future us will feel about something, but they imagine how present us feels.
Even while there seems to be more pressure on youth now to excel academically, they’re also expected to appear happy and healthy. That would explain that while they may be drinking less, smoking less, and taking fewer psychedelics and stimulants. A study from Drugabuse.com (an addiction-information resource) states that “prescription painkiller abuse is more common among millennials than any generation before.” That means kids are still using drugs; they’re just using them to numb pain rather than have fun. Research from Canada and documented in the Toronto Star describes demands for mental health services for university students as “exploding,” exacerbated by a dearth of funds and awareness. “There is a perception that this age group is healthy,” the president of the Ontario University and College Health Association told the newspaper, “but they’re not.” Four: Technology Addiction
The IKEA effect will create stronger bond between the user and the product. The effort that users will put into completing the product to a complete state will transform into love for that product. The subjective value will be higher in comparison to a product that hasn’t cost any effort.
What that means is that there is no way you can harvest a product/market fit after you’ve sown the seeds. Sorry to burst your bubble on this one, but it is just the way the world works. You have to design the product from customers, not bring customers to a product.