The Heineken Ad Is Worse Than The Pepsi Ad, You’re Just Too Stupid To Know It
The DiDi Delgado

I appreciate your article very much. What is it that you propose as a method to build bridges (and I’m not proposing that commercials from alcohol/beverage companies are a solution)? It’s so dang easy to just tear every good effort apart with language and logic. What’s your pathway to build bridges between opposing/conflicting viewpoints? If you are suggesting that all the mind-power behind this ad was just people looking to take advantage of the Pepsi b.s., you will have lost me already! I was immediately put on alert when I saw Heineken was doing this type of ad. And, to be clear, I don’t buy that there is a wholesome purpose behind this, at all. However, I do not share all the cynicism that you reflect in your writing (although I do a appreciate the cynic and skeptic). How would you engage people with very opposing ideas? Your writing occurs to me like your method would be to beat people over the heads with a truth bat and if they don’t comply with the truth or logic or facts validated by science or logic, then f-them?

For me, even if I completely disagree with climate deniers, bigots, transphobes, etc… going AT someone full force with the “truth” has never seemed to produce many positive outcomes or dialogues. Don’t we need to build bridges even on the lowest levels to get people to see themselves in the mirror? People tend to just buckle-down on their “truths” when getting attacked with someone else’s truth. I’m honestly seeking your opinions/ideas on how to move people from one way of thinking to another way of thinking! Your ideas are very welcome!

Signed, gay white guy born in Detroit, from a mixed foster-care family of 4 white and 5 black kids and now, father of two kids as a donor to a lesbian couple, and partner to an HIV+ person who works for the GLBTQ community. [unfortunately, I have to put that out there so I don’t get summed up as simply the “white” guy]