Programmatic SEO
An efficient SEO approach for long-tail keywords.
Programmatic SEO is the strategy of publishing unique, high-quality pages at scale using a template and a database or feed.
Amazon, Wayfair, Etsy, and other e-commerce stores use this strategy.
Low-volume keywords will become more competitive. No-code tools make it easier to implement programmatic SEO strategies. Leading to more competition.
Long-tail keywords have less traffic but high-intent visitors. 70% of transactional traffic is coming today from them.
Programmatic SEO unlocks this traffic. You no longer need to pick a handful of keywords, pay for written content, publish the post and hope it ranks for a cluster of terms. Now we can target entire categories and win all available searches in one template.
With programmatic SEO, businesses can:
- Win keywords at scale.
- Produce in-depth content quickly.
Disadvantages of programmatic SEO
As with any strategy, programmatic SEO also has its disadvantages, such as the following:
- Indexing is difficult. take a crawl budget
- High risk — poor execution can hurt site growth.
- Cannibalization
Remember, if you’re trying to use programmatic SEO to trick Google or create People Also Ask (PAA) scraper sites, you’ll lose.
Steps for programmatic SEO implementation
- Target long-tail search, identify search opportunity
For eCommerce better remove keywords with generic context and/or informational intent, high % duplicate content
2. Building the content template and implementing best on-page practises
3. Connect to a database
4. Build a better internal link structure
5. Create a sitemap structure
6. Publish and get indexed
For e-commerce projects programmatic SEO can create Product Listing Pages (PLP), covering long tail semantic and user requests.
Make sure the pages are optimized for SEO:
— No extended menu: simple menu for page speed optimization.
— More relevant content in product containers: we’ll add the best semantic fit of product/ad descriptions, product/ad attributes or product reviews
— Pagination, no infinite scroll.
— Linking block: below pagination, to link catalogue pages to each other and improve crawling.
— Complying Core Web Vitals test
Programmatic SEO Tools
- Ahrefs • Find low-competition keywords.
- ScrapingBee • API-based web scraping tool.
- Simplescraper • Scrape websites and build APIs.
- Data Fetcher • Import data into Airtable.
- Webflow • Build dynamic pages based on templates.
- Placid • Generate images in bulk.
