XenossAnswering 15+ questions on shoppable video market, challenges, and trendsWe’ve seen shoppable ads on social media and apps. We’ve seen CTV (Connected TV).Jul 25Jul 25
Xenoss5 lessons advertisers can learn from Oracle’s AdTech falloutA month ago, Oracle decided to terminate the company’s robust AdTech business. The decision came as a sidenote in the data giant’s…Jul 18Jul 18
XenossState of CTV market and emerging trends for 2024Connected TV growth is beating expectations. It’s the fastest-growing ad channel in the US, set to command $30 billion in spending by the…Jul 18Jul 18
XenossThe future of AdTech: Predictions for 2024 and beyondThe AdTech market just had another interesting running year. Many of the AdTech trends we saw in 2023 have further matured: First-party…Jan 4Jan 4
XenossExploring сonsiderations and applications of generative AI in creative management platformsIn the clamoring marketplace of attention, advertisers focus on securing the perfect placements, pinpointing target demographics, and…Aug 8, 2023Aug 8, 2023
XenossSustainable by design: How AdTech vendors can contribute to decarbonizationFor all the good that it does in empowering innovation and fueling the free Internet, digital advertising has a problem — it’s wasteful by…Jul 17, 2023Jul 17, 2023
XenossHow to build a scalable high-load AdTech application without spending a fortune on infrastructureImagine setting up a test project with a billing budget of $7, a free database plan on the Google Cloud Platform and spending $72,000…Jun 22, 2023Jun 22, 2023
