Xiaoting KuangPersonalized Ads Recommendation EnginesEmpowered by the transformative potential of advanced machine learning techniques, personalized recommendation systems have revolutionized…Jul 19Jul 19
Xiaoting KuangMachine Learning Models for Detecting Ad Click and Conversion FraudAd click and conversion fraud present significant challenges to digital advertising, causing substantial financial losses to advertisers…Jul 18Jul 18
Xiaoting KuangMachine Learning-Based Multi-Touch Attribution ModelsUnderstanding the impact of various marketing touchpoints on customer conversions has become increasingly challenging.Jul 17Jul 17
Xiaoting KuangRanking Algorithms for Contents and Search QueriesRanking algorithms play a crucial role in filtering and prioritizing user content. These algorithms are not limited to a single domain, but…Jul 16Jul 16
Xiaoting KuangLookalike models in AdTechIn AdTech, efficient lookalike modeling is a powerful tool to expand audience reach in various business user cases.Jul 15Jul 15
Xiaoting KuangData Engineer Interview Prep 2023This is for data engineer interview preparation, providing tips for interviewing for a data-related role at Tech companies. It mentions the…Feb 16, 2023Feb 16, 2023
Xiaoting KuangBeginner Power BI Case Study- Course OutlineIntroduction to Business intelligence and Power BI Data Visualization Tools comparison: Power BI vs. Tableau vs. Google DataStudioJun 9, 2022Jun 9, 2022
Xiaoting KuangData Visualization with DataStudio (Looker Studio)Data visualization is a great tool for storytelling and business insight. There are lots of great tools that enable us to build the…May 23, 2022May 23, 2022
Xiaoting KuangTop 20 metrics in AdTechThis article is a quick overview of the top 20 measurements in the AdTech industry.May 21, 2022May 21, 2022
Xiaoting KuangA/B testing for User EngagementWe have lots of user behavior data on our platform, such as login, upload, generate reports, and plan for future actions. We want to use…May 21, 2022May 21, 2022