Yelp App needs Smarter Content Search
Poojan Jhaveri

Hi Poojan,

The new design is really meaningful to increase the efficiency in finding a good local business. However, we can’t just take advantage of current large dataset on Yelp. As a content app, the more valuable thing is to motivate users to leave a review. The design of combining all information in the same place helps users to search efficiently. In the meantime, it decreases the social benefits in Yelp community. For example, it reduces the exposure of check-in users, removes inline invitations for leaving a review and a tip, and decreases the privilege of Yelp elites(Yelp gives more weight to the reviews of elites).

Totally, I like the idea that opens my eye. Thank you for sharing.