The blockchain industry is developing so fast that it is said that it changes in the blink of an eye — — we’ll find that this isn’t an exaggeration when we fully understand its development in the past year.

A plethora of digital currencies, currency exchanges, blockchain-based projects, and businesses have been launched in the past year. What’s more, thousands of blockchain startups are popping up like mushrooms. We have recently talked with people in the blockchain industry, and realized that the development of blockchain projects is in full swing and people from all walks of life have begun to…


These 6 traits are most valued by some company when hiring UI / UX designers. Years ago I stepped into the world of UX deign I gradually found my friend Sue’s criterion very reliable.

Last Friday I went to visit one of my friends, Sue, HR in a famous software company. After a cup of coffee, she talked with me on interesting things happened during the UX designer recruitment which just finished in her company. My friend, who has become acquainted with so many excellent UX designers in the past years, asks every candidate she interviews “why do you think…


As is known, design is a rather broad and hard-to-define term. There are a wealth of different responsibilities encompassed by the term designer and design-related roles which have been existing in a wide range of areas, varying from print (publications and magazine) to industrial design (furniture and cars).

With new design roles emerging in the industry, job titles like UX/UI designers seem to be confusing for both experienced and uninitiated designers. Before diving deeper, let’s have a quick look at the difference between UX and UI terms.

User Experience (UX) design is a concept that has many dimensions and primarily…


Whenever found an interface that looks nice, clean and elegant, I save it. Now I have a collection of more than 100 UI interfaces. After learning, making use of or simply viewing it, again and again, I finally realized something in common. It is always the color that steals my heart at the very first look. So here, I’d like to make a conclusion about how to use color in UI design wisely. A serious note first, what I wrote can’t turn you into an excellent UI designer magically, but I promise you’ll learn something here. …


What is an UX designer? Firstly we need to know its definition.

User experience design, known as UX design, is a user-centered design aimed at meeting user’s needs. Its emphasis is laid on its user during the designing process. The concept of UX is integrated into the whole process since the very beginning of development period and threads throughout the process. UX design includes: UI (user interface), interaction, vision, hearing, industrial design, etc. Its goal is to ensure:

1.Accurate estimate of user experience.

2.Comprehension of user’s real expectations and purposes.

3.Amendment to the design when it’s possible to modify its…


“Interaction design” is not a fresh term in the design industry. While batches of Rookies are flocking in this industry with questions about this term. For example, what is interaction design and what are its principles? How’s it work and what’s the interaction design progress?

Interaction design, often abbreviated as IxD, is “the practice of designing interactive digital products, environments, systems, and services.” While the digital side of this statement is true, interaction design is also useful when creating physical (non-digital) products, exploring how a user might interact with it. Common topics of interaction design include design, human–computer interaction, and software development. While interaction design has an interest in form (similar to other design fields), its main area of focus rests on behavior. Rather than analyzing how things are, interaction design synthesizes and imagines things as they could be. …


What is A User Persona?

User persona is a method / tool created in product design & development process to represent the characters of a group pf people. It answers the questions like “For whom we design the product?” and “What are the characters of this group of people?” which enable the product made to meet the real needs of its users. User personas also make the product design process easier by offering a vivid character of users.

User Persona vs. User Market Segmentation

User Persona is different from “User Market Segmentation”, the latter is to analyze users’ behavior based on their characters and mentality; the former focuses more on “How…


Do you know the average salary of a senior UX (user experience) designer has been up to $86,071 per year till 2017? Do you know UX designer has been ranked 14th in a top 100 job list delivered by CNN? Or do you know hundreds of, thousands of or even far more UX design positions will be created in the next ten years?

Are you also considering to get a job as UX designer but still hesitating since you have no any UX design experiences? No worry! …


Interaction Design, also known as Interactive Design (IxD), is the field to design the behavior of human-computer systems. As an interaction designer, we have to create the content and functions of products that are useful, easy to use, user-friendly, technically feasible, and of commercial interest. All of these are meant to improve the user experience. This article is going to talk about 10 basic principles of interaction design. Whether it is for the traditional graphical user interface or for any smart electronic devices, you can’t find it more useful.

1. Follow the user’s mental model

Most of users are operating the interface just based on their…


Interaction comes from Latin inter, meaning between, and ago meaning to do or to act — any “action between” is considered an interaction.

A simple and useful understanding of interaction design

“Interaction design can be understood in simple (but not simplified) terms: it is the design of the interaction between users and products. Most often when people talk about interaction design, the products tend to be software products like apps or websites. The goal of interaction design is to create products that enable the user to achieve their objective(s) in the best way possible.”

First of all, we should understand…

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