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Read on to see why a retailer has absolutely no interest whatsoever in sharing itemized sales data in return for digital receipts.

At, we are constantly told “this is amazing that you have managed to provide the highest level of privacy for end consumers via your platform”. However, what is normally missed at the first glance is the fact that the bigger driver to employ end-to-end encryption to achieve zero knowledge of receipt contents was actually retailers’ needs of not sharing itemized sales data with 3rd parties, which has been cited as the biggest barrier against receipt aggregation. owns multiple patents in cryptography and zero-knowledge marketing; a paradigm we invented fundamentally whereby we remain unaware of the data that is used to customize deals and offers available to individuals based on their private purchase history. …

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With invoices and receipts being legal documents, end-to-end encryption may be the only possible method that serves the privacy requirements when digitizing receipts.

The fact that Assembly Bill 161 (the bill to ban paper receipts) was rejected by Californian lawmakers on the basis that banning them would cause privacy concerns has been some fantastic news for some reasons but most importantly, due to the fact that it shows that existing receipt digitization solutions may not have solved any problems after all; they may have simply created new ones.

There are numerous studies on the barriers of digital receipts, most recently, citing the following…


World’s first and only 1-step data-rich checkout with end-to-end encrypted privacy-preserving smart receipts and personalized rewards.

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