So true! Most media, traditional or startups, don’t want to face this hard problem by fundamentally creating better contents that have market fit. “Not cost effective” “we need quick fix”… Many prefer to use content-farm-tricks and stay in the illusionary comfort zone. Those few (like Vox) who has determination and persistence to do so, will gradually buildup the skills, workflow and company culture that will lead them to a sustainable business. The process is brutal, but exciting too.