Looking for peace and prosperity.
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“It confirms our view of the world and it validates our thinking, and we like people who validate us.”
To be successful in business does not mean changing the world. It means meeting a need (regardless of size) well and dependably over time.
One of the things people who put all their faith in reason and human logic overlook is that, even if their process is correct, what they have logically reasoned is still only a map of reality and not the actual thing.