Building a Sports Nutrition Company: How I Found My Why
I’ve watched childhood friends, high school friends and, most recently, college friends all find their “why.” The reason they get up in the morning, their purpose, their passion. Now for those that don’t know me, I have always played “by the rules,” got good grades, followed all the rules, graduated college, and then I spent the better part of four feeling empty, just going through the motions. * side note: don’t worry, this isn’t a self pity article, it’s vital to the story, promise!* I started to loathe every day, the pure monotony of it. I just grew tired of it and I knew, with a burning passion, that I am capable of more. But for the life of me, I could not figure out how, when or where to start. There was a period of time where I receded into my own “shell.” I did not really interact with anyone outside of work or when someone reached out to me. It was times like those where I could really reflect on the issues that have arisen, think them through, find viable solutions and act. I wish I could say that this process lasts a day or two but this process usually takes me a month or two, in the BEST scenario.
“My shit was broken”
During this time I came across two Gary Vaynerchuk (many of my friends are eye rolling at this because I don’t shit up about him) snippet clips about dropping that 1 loser friend and an interview where he speaks on the topic of living for the weekend. I must admit, at that time I had surrounded myself with many people who weren’t focused on growth (in any capacity) and I wasn’t focused on anything, career wise, relationship wise, you name it. To quote Gary, “my shit was broken,” plain and simple. At this point, maybe mid to late May 2017, I looked myself in the mirror and made myself two promises:
- 1. cut out the negative “loser” people in my life and replace them with successful visionaries, positive people, and goal oriented individuals.
- 2. Cut out my own bullshit I was feeding myself on why I couldn’t do something or get what I wanted.
The next week or so, I was cutting people out, and calling my own bullshit out when I got inside my own head. I began owning my shit, if it was my “L” I wore it like a badge of honor. I found that the universe was changing around me. I started having more meaningful experiences, I started listening more (truly listening to the words people speak), my life started to change.
My “Eureka” Moment
I was in my cupboard looking at the supplements I take and I had two or three pre workouts, a few BCAAs, two different multivitamins amongst many other items. I started to realize I had one pre workout that gave me great “pumps,” one that gave me great energy, and another that gave me great focus during my workouts. The frustration planted a seed in the back of my mind. I thought to myself, “why are there not companies out there providing great products through and through? With your background in Kinesiology and Nutrition, you could do better than these..” From that moment on I started putting together my sports nutrition company. I had my “eureka” moment. I wanted to provide every athlete, parent, weekend warrior, bodybuilder and anyone in between with the tools they need to push past their goals.
#BeKinetic is born
Now is the time for better nutrition, better products and better results. I vehemently believe your supplements should push you towards goals, not hold you back. Full disclosure labels, clinical dosing, research backed ingredients, natural flavors, no artificial colors. To #bekinetic is to be constantly moving forward, to be dynamic in you vision, in your health, wellness and fitness. You can only get what you want when you move towards it. Whatever your mission you need to #bekinetic .
