Apple, it seems, is angling for the ‘amateur creative’ and isn’t interested in anything else anymore.
Apple just told the world it has no idea who the Mac is for
Owen Williams

Sadly, I agree with this. The professional community was slapped with Final Cut X, a solution that ignored why Final Cut 7 had become so successful with professional video editors. The MacPro is a statement piece, not a functional, multi-seat pro system. And now this. Jonny and company need to extract their heads from their a-holes and stop navel-gazing from the inside.

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