Published in Marketing in the Age of Digital·May 8, 2020Personalization: An Enduring Trend in Digital MarketingDigital marketing evolves fast primarily due to changes in the market (e.g. consumer behaviors and activities, tools, etc.) brought about by technological development. For this reason, several digital marketing strategies emerge over time and become new trends in this practice. …Personalization2 min readPersonalization2 min read
Published in Marketing in the Age of Digital·Apr 26, 2020Five Important Things Digital Marketing Clients Should KnowDeveloping digital marketing strategies is a highly challenging task. Despite various opportunities and resources available for marketing practitioners today such as smartphone applications, software, and social media, the market is highly competitive and we are essentially competing for the audience’s attention. Moreover, the success of digital strategies is also partly…Digital Marketing2 min readDigital Marketing2 min read
Published in Marketing in the Age of Digital·Apr 20, 2020Will Privacy Controls Affect the Accuracy of Big Data?Big data is essentially large and complex sets of data collated from different sources. Today, due to the prevalence of social media, data on social media users also constitute big data. Since big data is primarily mined for profit and sold to businesses or organizations who use this information to…Big Data2 min readBig Data2 min read
Published in Marketing in the Age of Digital·Apr 16, 2020Facts about Content MarketingWe often hear the term “content” and “content marketing” but what is this practice truly about? While content marketing refers to the practice of creating content in the form of photos, videos, text, memes, and others, it also involves several practices that build upon traditional marketing to reach a specific audience. Facts about content marketing are outlined below.Content Marketing1 min readContent Marketing1 min read
Published in Marketing in the Age of Digital·Apr 7, 2020Who Should be at the Forefront of Online Misinformation and Disinformation?Misinformation and disinformation are some of the problems we are facing today as we increasingly use and become dependent on the Internet and social media platforms. We do most of our daily activities online. We communicate with other people, even with people in our workplace online. We read the news…Facebook2 min readFacebook2 min read
Published in Marketing in the Age of Digital·Apr 2, 2020Guinness Wants You to Stay Home (and Drink) or Come to the PubIn the time of COVID-19 and quarantine, brands that thrive on people coming together and socializing like Guinness, are asking people to stay at home. St. Patrick’s Day is one of the biggest events in Dublin, Ireland (and around the world), and Guinness is largely involved in this event as…Guinness3 min readGuinness3 min read
Published in Marketing in the Age of Digital·Mar 24, 2020Content Marketing in the Time of COVID-19Various companies and organizers have cancelled their events in previous weeks in light of the spread of SARS-CoV-2, a virus from the family of coronavirus that causes a respiratory illness called COVID-19. …Content Marketing2 min readContent Marketing2 min read
Published in Marketing in the Age of Digital·Mar 9, 2020UnTappd: The Ultimate Beer AppUnTappd is a smartphone app for beer lovers. People can create an account using the app so they can look for bars, pubs, and other establishments selling beer. They can then check-in, rate and leave feedback about these establishments. To make the experience fun, subscribers can unlock different badges depending…Untappd2 min readUntappd2 min read
Published in Marketing in the Age of Digital·Mar 5, 2020Yanjing: №1 Beer from ChinaToday, we use social media often. As more people rely on online services to perform various activities such as social networking, engaging with brands, reviewing brands, and online shopping, establishing an online presence has never been more important for brands. Online presence does not only mean making one’s products and…Yanjing Beer2 min readYanjing Beer2 min read
Published in Marketing in the Age of Digital·Feb 28, 2020Welcome to my blog!Hey everyone! I’m Xuanyu Meng but you can call me Steve. I am in my first year at NYU. I’m taking up Integrated Marketing (IM). To be honest, this is my first time working on a blog so I’m still unfamiliar with how I should go about writing a post…1 min read1 min read
