Xuanyu MenginMarketing in the Age of DigitalPersonalization: An Enduring Trend in Digital MarketingDigital marketing evolves fast primarily due to changes in the market (e.g. consumer behaviors and activities, tools, etc.) brought about…May 8, 2020May 8, 2020
Xuanyu MenginMarketing in the Age of DigitalFive Important Things Digital Marketing Clients Should KnowDeveloping digital marketing strategies is a highly challenging task. Despite various opportunities and resources available for marketing…Apr 26, 2020Apr 26, 2020
Xuanyu MenginMarketing in the Age of DigitalWill Privacy Controls Affect the Accuracy of Big Data?Big data is essentially large and complex sets of data collated from different sources. Today, due to the prevalence of social media, data…Apr 20, 2020Apr 20, 2020
Xuanyu MenginMarketing in the Age of DigitalFacts about Content MarketingWe often hear the term “content” and “content marketing” but what is this practice truly about? While content marketing refers to the…Apr 16, 2020Apr 16, 2020
Xuanyu MenginMarketing in the Age of DigitalWho Should be at the Forefront of Online Misinformation and Disinformation?Misinformation and disinformation are some of the problems we are facing today as we increasingly use and become dependent on the Internet…Apr 7, 2020Apr 7, 2020
Xuanyu MenginMarketing in the Age of DigitalGuinness Wants You to Stay Home (and Drink) or Come to the PubIn the time of COVID-19 and quarantine, brands that thrive on people coming together and socializing like Guinness, are asking people to…Apr 2, 2020Apr 2, 2020
Xuanyu MenginMarketing in the Age of DigitalContent Marketing in the Time of COVID-19Various companies and organizers have cancelled their events in previous weeks in light of the spread of SARS-CoV-2, a virus from the…Mar 24, 2020Mar 24, 2020
Xuanyu MenginMarketing in the Age of DigitalUnTappd: The Ultimate Beer AppUnTappd is a smartphone app for beer lovers. People can create an account using the app so they can look for bars, pubs, and other…Mar 9, 2020Mar 9, 2020
Xuanyu MenginMarketing in the Age of DigitalYanjing: №1 Beer from ChinaToday, we use social media often. As more people rely on online services to perform various activities such as social networking, engaging…Mar 5, 2020Mar 5, 2020
Xuanyu MenginMarketing in the Age of DigitalWelcome to my blog!Hey everyone! I’m Xuanyu Meng but you can call me Steve. I am in my first year at NYU. I’m taking up Integrated Marketing (IM). To be…Feb 28, 2020Feb 28, 2020
