Making this environment possible requires a few things. Engineers are involved in goal-setting, planning and brainstorming for all projects, and they have the freedom to select which projects they work on. They also have the flexibility to balance long and short term work, creating business impact while managing technical debt. Does this mean engineers just do whatever they want? No. They work to define and prioritize impactful work with the rest of their team including product managers, designers, data scientists and others.