The Future of Revenue Management = Total Revenue Management

Patrick Landman
Nov 5 · 5 min read
The Future of Revenue Management = Total Revenue Management
The Future of Revenue Management = Total Revenue Management

Total Revenue Management is a much-discussed concept in hospitality, but in reality it has produced a great deal of confusion. Put simply, it is the revenue management of all revenue sources in a hotel. From your RevPAR and GOPPAR to the hotel restaurant, and from the bar, spa and gym to activities and excursions, it encompasses every single hotel income stream.

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