Xpand MarketingHow Influencer Marketing Fraud is Changing InstagramInfluencer outreach is becoming an increasingly dangerous game for brands.Aug 23, 2019Aug 23, 2019
Xpand MarketingThe Business Benefits of Giving Back To The CommunityBeing a socially responsible business can have many business benefits that you may be missing out on.Aug 6, 2019Aug 6, 2019
Xpand MarketingHow To Write A Brief For Your Web DesignerSo you need a new website, and you’ve chosen a company to create it for you. The next thing you need to do is create a brief, so they know…Jul 29, 2019Jul 29, 2019
Xpand MarketingWhy Networking Is Your Strongest Business ToolA great website, clear branding and a detailed marketing plan will definitely get a big thumbs up from us, but if you’re not getting out…Jul 23, 2019Jul 23, 2019
Xpand MarketingWhat Are Buyer Personas And Why Do You Need Them?When creating your marketing strategy, one of the key things you need is an understanding of your target audience. That’s where buyer…Jul 22, 2019Jul 22, 2019
Xpand MarketingBranding Mistakes to AvoidBranding is the foundation of creating a strong visual message for consumers which helps them recognise and create assumptions about your…Jul 19, 2019Jul 19, 2019
Xpand MarketingWhy your SEO and content teams should go hand in handThere’s a lot of confusion surrounding content marketing and SEO. Are they the same thing? Are they different? Is one more valuable than…Jul 18, 2019Jul 18, 2019
Xpand MarketingA Bit Of Controversy Always Creates Good PRThere’s a reason why they say there’s no such thing as bad publicity: sometimes it can really give a jump-start to a business that has…Jul 17, 2019Jul 17, 2019
Xpand MarketingWhy You Should Prioritise Complaining CustomersFact: a customer is much more likely to tell people about a bad customer experience than a good customer experience.Jul 16, 2019Jul 16, 2019
Xpand MarketinginAR/VR Journey: Augmented & Virtual Reality MagazineThe Role of AR in Non-Consumer IndustriesAugmented reality is well known for enhancing customer journeys for consumer brands, but what can it do for other industries?Jul 15, 2019Jul 15, 2019