Think Less. Design Better.

Promoting better workflow in UI design through manageable decision-making and thought process.

The more possibilities available in the design process, the more thinking required to execute and finesse.

The maximizing strategy is actually to not be a perfectionist, but make the most favorable decisions available that collectively create the optimal experience.

1. Limiting Variables

With experience, it becomes easier to predict how limiting certain groups of variables have a multiplying effect throughout a composition.

Scale & Spacing

Once we pick a ratio, modular scale can make it easier to define scale and spacing


A grid system will reduce variables in layout



Tools such as Adobe Color CC make it easy to predefine a palette


How many variations in ratio and size for images do we actually need?

2. Creating A Style Guide Earlier

Creating a basic style guide right at the beginning will not only establish principles early on to reduce design decisions, but also help as an infrastructure to evolve and augment principals going forward.

3. Modular-Based Priority and Adaption

Identify Key Areas

By focusing on the important areas first, we are reducing design decisions thereafter as subsequent areas have to bend and adapt to established surroundings.

Focus On Key Areas

4. Making It Work For Everyone

With ever-increasing access to information from the widest possible audience, it’s become imperative to maximize accessibility to as many types of people as possible.

Accessibility Is A Blessing In Disguise

It’s Not Just About Disabilities

5. Using Tried And Tested Patterns

There’s a time and a place for creating original UI patterns, but we shouldn’t shy away from common techniques — they’re successful for a reason.

Final Note

Design Lead @Vectorform